Elite Strength & Body Composition Coaching

Build the
Physique
You Deserve

20+ years of evidence-based strength coaching and precision nutrition — engineered for people who want a great physique without living in the gym or eating like a monk.

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Prefer to reach out directly? [email protected]

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20+
Years Experience
100%
Evidence Based
1:1
Personalised Coaching
What You Get

Coaching Built
On Systems

No generic templates. No guesswork. Every element of your program is purpose-designed around your physiology, psychology, and lifestyle — so you get results without sacrificing the life you've built.

01

Resistance Training

Structured, progressive overload frameworks tailored to your training age and physiology. 2–4 focused sessions a week — no marathon gym days, just intelligent work that actually delivers results.

02

Nutrition Precision

Evidence-based calorie manipulation and strategic macro targeting — built around foods you actually enjoy. No boring chicken-and-broccoli meals. Real food, real flexibility, real fat loss.

03

Performance Metrics

Clear performance benchmarks and weekly data-driven check-ins. You will always know exactly where you stand and what needs to move next — no guessing, no wasted effort.

04

Accountability Systems

Weekly touchpoints, structured check-ins, and direct coaching access. The kind of consistent accountability that separates execution from intention — and results from good intentions.

05

Body Recomposition

Extensive experience coaching fat loss, recomposition, and strength development — with an emphasis on maximising lean tissue retention while systematically stripping body fat.

06

Behaviour Change

Strategic behaviour change principles woven into every program. Long-term adherence isn't luck — it's engineered through psychology-informed coaching practice that makes habits stick.

The truth about getting results

No Boring
Chicken &
Broccoli.
No 2-Hour
Gym Sessions.

Most people think transforming their physique means surviving on bland food, skipping social events, and spending every evening trapped in a gym. That's not how elite coaching works.

With the right nutrition strategy, you eat foods you actually enjoy — and still strip fat consistently. With intelligent programming, you train smarter, not longer. My clients get results in 2–4 focused sessions a week, eating real food and living their life.

✓Eat foods you love — and still lose fat
✓2–4 sessions a week. No marathon gym days
✓Keep your social life — results don't require sacrifice
✓Sustainable by design — not a crash course
The System

How We
Deliver Results

A structured three-phase approach that moves you from assessment to transformation to lifelong capability. Every step is deliberate. Every output is measurable.

Phase 01

Assessment &
Strategy

  • Comprehensive consultation covering goals, history, and lifestyle demands
  • Health, movement, and performance screening
  • Personalised program design built from your physiology up
  • Baseline metrics established for all key performance indicators
  • Nutrition audit and calorie target setting
Phase 02

Progressive
Transformation

  • Structured resistance training with intelligent load progression
  • Strategic calorie and macro manipulation through each phase
  • Weekly accountability check-ins with performance data review
  • Program adjustments based on real-world response and recovery
  • Ongoing education and coaching communication
Phase 03

Maintenance &
Advancement

  • Sustainable maintenance protocols built for long-term retention
  • Updated goal setting and new performance targets
  • Transition plan to maintain results independently
  • Optional continuation for advanced phases and new goals
  • Ongoing support and direct access
Terry Avis
20+
Years Elite
Coaching
About Terry

Precision.
Performance.
Results.

With over 20 years of experience in strength coaching, body composition transformation, and strategic behaviour change, I bring both the technical skill set and the performance mindset required to deliver measurable, physique-driven outcomes.

Throughout my career, I have specialised in structured, progressive resistance training combined with evidence-based nutrition principles to achieve consistent fat loss and muscle development. My coaching is systems-driven: clear performance metrics, progressive overload frameworks, strategic calorie manipulation, and weekly accountability touchpoints to ensure execution. I do not deliver generic programming — I design tailored plans that align with each client's physiology, psychology, and lifestyle demands.

I coach advanced resistance training safely and effectively while managing recovery, injury risk, and long-term adherence. While much of my recent client base has included executives and high-performance professionals wanting to build muscle or lose fat, I can help most people with structured programming, intelligent load progression, evidence-based nutrition, and disciplined execution.

20+ Years Specialist Experience — Strength & Body Composition
Evidence-Based Nutrition & Progressive Overload Methodology
Advanced Resistance Training & Injury Risk Management
Fat Loss, Recomposition & Strength Development Specialist
Executive & High-Performance Professional Coaching
Client Results

What Clients
Say

★★★★★
"

Terry's approach is unlike any coach I've worked with. The precision and data-driven accountability kept me on track for 16 weeks straight. I lost 12kg while actually building strength — something I didn't think was possible at my age. And I never had to give up the foods I love.

MR
Michael R.
Operations Executive, 44
★★★★★
"

The weekly check-ins and program adjustments made all the difference. Terry doesn't deliver cookie-cutter plans — every decision was based on how my body was actually responding. Three sessions a week and better results than anything I'd tried before.

SL
Sarah L.
Finance Director, 38
★★★★★
"

I've tried every trainer in the industry. Terry is operating at a completely different level. The nutrition programming alone transformed my understanding of fat loss. My physique has never looked better and I'm stronger than I was at 25 — without spending my life in the gym.

JT
James T.
CEO, Technology, 47
Results
Guaranteed
Coaching
My Commitment

I Don't Accept
Mediocre Outcomes

Every coaching engagement is built around a clear commitment: measurable results delivered through precision, consistency, and accountability. If you execute the program as designed and don't achieve the outcomes we agree on together, we will continue working until you do — at no additional cost.

Ready to Start

Skip the Consultation.
Start Today.

Already know you're ready? Choose your coaching package and begin immediately — no waiting, no back-and-forth.

All programs begin with a 16-week foundation — the minimum time needed to deliver real, measurable results. After that, coaching continues month-to-month with no lock-in contracts.

⬡   20+ Years Coaching Experience   ⬡   Strength · Fat Loss · Performance
2–4
Sessions per week.
No marathon gym days.
10–16
Weeks to noticeable strength
and body composition changes.
16
Week commitment to kick things off.
Month-to-month after that.
Online Coaching
$ 297 /month
16-week foundation · month-to-month after
  • Personalised training program
  • Macro targets & nutrition guidance
  • Monthly check-in & program update
  • Program adjustments included
  • Video form review
  • Email support
  • Progress tracking dashboard
  • Lifestyle & recovery coaching
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⭐ Most Popular
Coaching + Accountability
Start Coaching →
$ 447 /month
16-week foundation · month-to-month after
  • Fully personalised training program
  • Precision calorie & nutrition strategy
  • Weekly check-in & adjustment
  • Program adjustments included
  • Video form review
  • Direct messaging support
  • Progress tracking & metrics
  • Lifestyle & recovery coaching
Start Coaching →
Private Coaching
$ 647 /month
16-week foundation · month-to-month after
  • Fully personalised training program
  • Advanced nutrition & calorie strategy
  • Twice-weekly check-ins
  • Program adjustments included
  • Video form review — priority
  • Priority messaging & access
  • Progress tracking & metrics
  • Lifestyle & recovery coaching
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What most clients do: Train 2–4 days per week and see noticeable changes within the first 10–16 weeks. The goal isn't quick fixes — it's building strength, improving body composition, and creating a system that lasts. Designed for busy professionals who want results without living in the gym.

Apply Now

Book Your
Free Consultation

Not ready to commit just yet? Book a free 15-minute consultation to discuss your goals, current situation, and how a structured coaching program can deliver the outcomes you've been working toward.

Book Free Consultation →

15 minutes. No obligation.

Prefer to reach out directly? [email protected]